Be there in moments that matter
Today, you have to earn the customer’s consideration and action, moment after moment. Why? Because people are more loyal to their need in the moment than to any particular brand.
I want to know moments
When someone is exploring or researching, but is not necessarily in purchase mode.
I want to go moments
When someone is looking for a business or is considering buying a product nearby store.
I want to know
When someone wants to help to complete a task or trying something new.
I want to buy know
When someone is ready to make a purchase and may need help deciding what to buy or how to buy it.